Our target audience for our horror trailer will be aimed at teenagers to young adults. Our target audience will also have a keen interest in the horror film genre. The demographics that we have considered apart from age is socioeconomic groups. We decided with class E as our target audience are students which is the group of people that generally go to see horror films. The psychographics we had to consider other than them having an interest in horror films is to also have an interest in movie magazines as we also have to create our own magazine cover.
