Underground As our target audience many take buses and trains we decided a good place to show our poster would be the underground.To make our poster more unique best you see a lot of posters in the underground we would have a motion poster to create a greater visual impact on our target audience as well as making it different and unique compared to the other posters. Unique Selling Point Our film in itself is a unique selling point because no one knows who the killers are so it greats suspicion within our target audience and it will draw them into wanting to know more about our film. Our other unique selling point will get our target audience rush buying tickets for our film because it is only the first 20 who win. We have used Fright Night at Thorpe Park because from our research it is the most visited place by our target audience. QR Code QR Codes are new technologies which are very common within the media industry. They are very common because most teenagers carry there phones with them everywhere and you can scan the QR Codes with your mobile device this makes it easy for our target audience. Mobile Phone Technology In order to generate more buzz and profit of our film we are going to advertise a competition with a big prize of meeting the cast and crew of Wild Fear. Our target audience are invested in there mobile phones so this competition would be very successful. | Internet The internet is used by our target audience world wide and this is why we are going to use the internet as one of our advertising campaigns. The internet is very modern and this is why showing our target audience on the internet is showing our film is very modern and will attracted them to our website. Our audience would be able to view our trailer in Youtube and share in on their social networking sites such as Facebook and Twitter. This will create a buzz around our film and will create an interactive relationship with our audience. Magazines and Newspapers We will be advertising our film poster within different magazines and newspapers which means a variety of people will gain knowledge about our film. Billboards As billboards are very large it will attract the attention of our target audience whilst interesting a wider audience range. TV Adverts We will advertise on movie previews on TV such as Box Office on Sky as well as showing our trailer in between programs that our target audience commonly watches. Buses In our advertising we are also going to use buses because they are a key iconic feature of London, this makes buses ideal to advertise our film on. Another key reason is because buses are seem by the vast amount of the public which will make our film more well known. |
